Jaipur BookMark: Where Books Mean Business

Jaipur BookMark is a hub for industry stakeholders — publishers, translators, literary agents, booksellers and writers to meet and talk business. Chhavi Jain at Yatra Books shares more about this book extravaganza.
First published in the All About Book Publishing journal.

Various panels at Jaipur BookMark 2018. Images Courtesy: Jaipur BookMark

Jaipur BookMark (JBM), the publishing segment of the ZEE Jaipur Literature Festival has been gaining momentum ever since its inception and has established itself as the distinctive South Asian conclave of the book industry. JBM has announced it’s sixth edition from January 23-26, 2019, at Jaipur’s iconic Diggi Palace.

The publishing industry is constantly reinventing itself. Books never go out of style and the industry remains relevant. Positioned amidst diverse cultures and languages, edgy content and an evolving readership, the industry breathes fresh life into books, aided by modern technology. Relevant conferences and summits bring the industry together and establish a sense of ‘community’. More recently, the advent of literature festivals has added glamour to the discourse on challenges and opportunities in the book trade.

Celebrating the book business, in association with the Seagull School of Publishing and acknowledging the continued support of the Royal Norwegian Embassy as the Country Partner, JBM strives to provide new avenues for growth and networking. In its forthcoming edition, the Haveli will house two other venues — JBM Pavilion and JBM Jharokha, with a series of parallel panel discussions and roundatbles.

Main focus
The festival shall unite a cross section of industry experts, aspiring writers and audio and digital platform providers to indulge in meaningful conversations and bring out exciting perspectives on the book trade. Translations will continue to be the main focus at JBM, although this year the programme will feature important sessions on copyright and skill development. Everyone gets to take something back from the festival in terms of business collaborations, partenerships and new learnings.

Dialogues @JBM
The first day will open with the Inaugural keynote address by Juergen Boos, the CEO of Frankfurt Book Fair, who will be introduced by Margit Walso, head of the Norwegian Literature Abroad. The day’s line up will include a session on Other Forms of Storytelling, with some stellar names like Paul McVeigh, Jan Carson, Daniel Hahn amongst others from the industry. This will be followed by a crucial session LGBTQ Writes, which will explore a specialised genre in publishing and the challenges faced in bringing out gendered narratives in India.Another relevant session Convergences: Languages, Markets and Readers will discuss the synergies shared by the languages in India. The day will culminate with Poems on the Road, an initiative by Walking Bookfairs, a 10,000 km long tour of India, ferrying poetry books across major cities and states of India, to celebrate the importance of reading, writing and sharing poetry. This will be accompanied with poetry readings by Ulrike Almut Sandig, Sohini Basak and Akhil Katyal.

The second day will see some crucial sessions focusing on the business aspect of publishing, content consumption and translations at the JBM Haveli. This Business of Books will see publishing maestros Vera Michalski, Urvashi Butalia and Naveen Kishore deconstruct the world that publishers inhabit in a free flowing conversation with Manasi Subramaniam. This will be followed by A Hundred Bookstores are not Enough, which will look into the realities of real estate and brick and mortar bookstore versus online book retail. A discussion on skilling employees, will delve into the questions of how much are publishing companies investing in skilling their employees and the ways in which they groom and retain talent. On the same day, a roundtable discussion on Translation will engage with perennial questions of whether translation can capture the depth of literature and culture and examine the role translators play in discovering stories from around the world. The panel will include notable translators heading the discussion — Arunava Sinha, Kalpana Raina and Daniel Hahn, amongst others, with a keynote by Ros Schwartz, translator of Antoine Saint-Exupéry’s The Little Prince. This will be followed by a session on content consumption, presented by Storytel, where the emergent revenue streams generated across genres and their support to each other, will be discussed. A panel of accomplished names in this field will also discuss issues of privacy and piracy. The day will end with a session on book covers, reflecting on the relationship between book covers and the stories they hold within.

The third day will open with a session Indies v/s Giants addressing the creative risk taking and tools that brave, new publishers adopt to make it to the top of a competitive industry. The JBM Copyright Rountable, next in the line up, will bring together literary agents, rights managers, lawyers, authors and international book fair organisers for the protection of copyright. It will be preceded by a keynote address by Michael Healy, executive director of the Copyright Clearance Center. In an exclusive parallel session, the very successful Festival Directors’ Roundtable will see directors from around the world come together to share their stories, learnings and the challenges they face. Following this, a roundtable discussion on Innovative Distribution Models at the Jharokha, will aim to examine the disruptions and creative innovations of book distribution and the new ways to promote and sell books. Then, a session on translation, Anuvad, will unravel the secrets of translating from, into and between Indian languages. There will also be an intense focus session on the Gender Equations in Publishing to discuss gender bias at the workplace. It will explore how one can establish personal boundaries while encouraging professional growth. The day will close with a session on the French institute’s initiatives to translate literature from France into Indian languages, including English. The talk will be themed around Literature and Cosmopolitanism. Another relevant session Convergences: Languages, Markets and Readers will discuss the synergies shared by the languages in India. The day will culminate with Poems on the Road, an initiative by Walking Bookfairs, a 10,000 km long tour of India, ferrying poetry books across major cities and states of India, to celebrate the importance of reading, writing and sharing poetry. This will be accompanied with poetry readings by Ulrike Almut Sandig, Sohini Basak and Akhil Katyal.

Read the complete article at All About Book Publishing.